Tourism conference: O.C. cities should work together
Sibling rivalries are expected, and to a degree, beneficial, but when it comes to tourism in Orange County cities, the message Wednesday was all about working together.
“Of course, we’ll keep working individually too — I still want to keep my job,” Gary Sherwin, president and chief executive of Visit Newport Beach Inc., joked while speaking at the fourth annual Tourism Conference, organized by the Orange County Tourism Council (OCTC) at the Newport Beach Marriott Hotel and Spa.
Overall, speakers encouraged the audience — and each other — to work together to develop “The OC” as a global brand and destination for international visitors.
“We’re talking about this wonderful shared asset called Orange County,” Sherwin said to the audience. “When you hear ‘The OC’ anywhere in the world, you know what they’re talking about — they’re talking about us. And we take a lot of pride in that.”
Panelist Judith Bijlani, president and chief executive of the Laguna Beach Visitors and Conference Bureau, pointed to the county’s miles of beaches, many art museums and galleries, and shopping as several of the key components making up “part of the OC experience,” a tagline she encouraged local businesses to adopt.
–Sarah Peters, @SPeters01, Daily Pilot
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